The Future Story: imagining aspirations

Focus

Teams & strategy

Type

Worksheet

Moment

Before pressure

Time

60–90 min

Format

Solo / Team / Board

Order

7

image

You can't create a different future while staying exactly the same.

Use this when you need to answer "what are we actually trying to build?" before the tactical work begins: ahead of a strategy refresh, a board planning day, or a leadership transition.

Time 60–90 minutes · Format Solo, team or board · Moment Before pressure

This exercise gets you out of the day-to-day long enough to think clearly about the future you're building. The goal is a story that feels human, specific and earned. One that makes decisions clearer and gives people something they can see themselves inside.

You don't need perfect answers. The aim isn't to predict. It's to create.

Before you start

Find somewhere quiet.

Format
Works well for
On your own
Personal leadership direction, or preparing for a team conversation
Leadership team
Surfacing different pictures of the future and where they align or diverge
Board
Before a strategy refresh
Small trusted group
Honest drafting before a wider conversation

Step 1 · Picture the future (5–10 min before writing)

Choose a day and year in the future: 10, 20, even 50 years from now.

People are reflecting on the last several years. What changed, what mattered, what made a difference. Your organisation, team or leadership is part of that conversation.

You walk into the room. What are people talking about?

[What you see and hear in that room]

Step 2 · What's different now?

Describe what has genuinely changed. Avoid words like "innovation" or "transformation" unless you can say what they looked like in real life.

Prompt
Notes
What feels different in the world around us? Healthier, stronger, fairer, more stable?
What problems have eased? What frustrations no longer dominate?
What are people experiencing now that they weren't before? Real, observable shifts.
What gives people hope?

Step 3 · What part did we play?

What did we help make possible?

[Notes]

Finish these sentences. Pay attention to the verbs. They tell you a lot.

Prompt
Response
"They helped us…"
"They were known for…"
"When things got difficult, they…"

Where did we show courage? What did we protect? What did we build?

[Notes]

Step 4 · The hard decisions

No meaningful future happens without trade-offs.

Prompt
Notes
What decisions changed our direction? What did we stop, or say no to?
What became more important than growth, comfort, speed or consensus?
What conversations did we finally have? What risks did we take that mattered?
What did leadership require of us that was uncomfortable at the time?

Step 5 · Who did we have to become?

This is the part people often skip.

Prompt
Notes
What changed in how we led? What became normal, and what became unacceptable?
What capability did we build? What did we have to learn?
What did governance or leadership start doing differently?

If you're doing this for yourself:

Prompt
Response
Who did you have to become?
What did you let go of?
What kind of leadership did people start experiencing from you?

Step 6 · Write the story

Pull it together. Write one to two pages as though someone is looking back on this period from the future.

The best future stories sound human, include tension and trade-offs, feel specific and earned, and make people feel something.

Choose one to start:

  • "By [year], people could feel the difference because…"
  • "Looking back, the turning point came when…"
  • "What changed us most was…"
  • "We stopped trying to…"
  • "People trusted us because…"
  • "The future became possible when…"

Step 7 · Test the story

Don't protect your draft too quickly. Take it to people, not for approval, but to notice where there's alignment and where there's divergence.

Question
Notes
What feels true?
What feels unrealistic?
What feels missing?
Where does it sound too safe?
What would need to happen for this to become real?

Future stories get sharper when reality pushes against them a bit.

Step 8 · Final reflection

A strong future story creates both energy and responsibility. If it only inspires, it's probably too vague. If it only pressures people, it's probably too narrow.

Does your story pass this test?

Summary

Element
Notes
Time horizon
Format used
Core change described
Hardest trade-off named
Who we had to become
What still feels uncertain
Next step with this story

Back to the mahi.

Want support with what came up?

If you want to be ready before your own stormy day arrives, a Strategic Orientation conversation is a good place to start. No preparation required, just twenty minutes to work out the right next step together.

Book an Orientation Call